Pune · Classroom & live online · AI-powered

Skills that ship.

WebConcepts Academy is the training arm of a working digital agency in Pune. You learn on live client briefs, not case studies — and you finish with a portfolio, industry certifications and 100% placement support.

next batch is from 1st December · Limited seats per batch

Talk to a course advisor

Free counselling call. We'll map the right track to your background and your goal.

We reply within one working day.

10+
Batches trained
100%
Placement support
50+
AI & marketing tools
2014
Agency running since

Where our students and our agency's work has landed

Practice, taught

An academy inside an agency, not next to one.

Most institutes teach what the industry did last year. We teach what our studio shipped last week — the same briefs, the same tools, the same review standard.

Taught by people who ship

Your trainers run live campaigns and build client sites Monday to Friday. Every module comes with the working file, not a slide about it.

Live client briefs

You work on real accounts from the agency floor — real budgets, real deadlines, real feedback from the client. Supervised, credited, and yours to show.

A portfolio, not just a certificate

You leave with shipped work: a site you built, campaigns you ran, an SEO audit you delivered. That is what gets you hired in Pune or other markets, not a PDF.

The flagship

One programme that takes you from learning to hireable.

Master Program

Digital Marketing, Web & AI

6 months full programme 60+ modules 8 phases Pune classroom or live online
  • Live client projects from the WebConcepts studio floor, with agency supervision
  • 15+ Google, HubSpot and Meta-aligned certifications prepared for in class
  • 3-month internship letter and letter of recommendation on completion
  • Your own domain and hosting for six months to build and rank a real site
  • Lifetime access to the WebConcepts community, resources and discussions.
  • 1-to-1 mentorship, doubt-clearing sessions and freelance setup guidance

What you walk out with

A live portfolio4–6 shipped pieces of client work
Job-ready profileCV, LinkedIn and work samples, reviewed
Interview practiceMock rounds with the agency team
IntroductionsTo our hiring network in Pune and beyond
Get the full syllabus

Fees on enquiry · EMI options available

01

Foundations & strategy

How digital actually makes money. Funnels, buyer journeys, budgets, briefs.

02

Websites that convert

WordPress, Elementor, WooCommerce. Build, host, launch, maintain.

03

Content & brand

Copy, design systems, video and reels. Canva to a publishable standard.

04

SEO, end to end

On-page, technical, off-page and local. Audits, keyword strategy, link building.

05

AI visibility — GEO & AEO

Getting cited by ChatGPT, Gemini and AI Overviews. The channel nobody in Pune teaches yet.

06

Performance marketing

Google Ads and Meta Ads with live budget. Tracking, creative testing, CRO, remarketing.

07

AI for marketers

Prompt craft, AI creative, research and reporting.

08

Analytics & career

GA4, Search Console, Looker Studio. Then CV, portfolio, mock interviews, freelancing.

Specialist tracks

Short courses, if you only need the one skill.

Each track is a phase of the Master Program, taught standalone. Credits transfer if you upgrade to the full programme within a year.

8 weeks · Weekday or weekend

SEO & AI Visibility

Technical, on-page and local SEO — plus GEO and AEO, so your pages get cited by AI answer engines, not just ranked.

Fees on enquiryEnquire →
8 weeks · Weekday or weekend

Performance Marketing

Google Ads and Meta Ads run on live budget. Search, Shopping, Performance Max, Advantage+, tracking and CRO.

Fees on enquiryEnquire →
10 weeks · Weekday or weekend

WordPress & Shopify

Build and ship client-grade sites and stores. Themes, Elementor, WooCommerce, speed, security, handover.

Fees on enquiryEnquire →
6 weeks · Evenings

AI for Marketers

Prompt craft, AI creative and research, marketing automations. For people who already market and want the speed.

Fees on enquiryEnquire →
6 weeks · Weekend

Social & Content Marketing

Instagram, LinkedIn and YouTube as a system: calendars, reels, community, influencer briefs, measurement.

Fees on enquiryEnquire →
6 weeks · Weekend

Web Design Foundations

Layout, type, colour and UI systems in Figma — then a real site handed off to development. No coding required.

Fees on enquiryEnquire →
Toolkit

The 50+ tools our team uses on client work.

Not a tour. You get an account, a brief, and a deadline on each one.

ChatGPTClaudeGeminiPerplexity Google AdsMeta Ads ManagerLinkedIn Campaign Manager GA4Search ConsoleLooker StudioTag Manager SemrushAhrefsScreaming FrogMoz WordPressElementorWooCommerceShopify FigmaCanvaRunwayElevenLabs HubSpotMailchimpBrevo Zapiern8nBuffer
Certifications

15+ certifications you sit for in class.

Google AdsSearch, Display, Video, Shopping, Measurement, Apps
Google AnalyticsGA4 certification and Google My Business
HubSpotInbound, Content, SEO, Email and Social Marketing
Academy certificateWebConcepts Academy programme certificate + internship letter
Placement support

We don't hand you a certificate and wish you luck.

Placement support runs from your first month, not your last week — because the portfolio you build during the course is the thing that gets you the interview.

01

Build the portfolio

Live agency briefs from month one, reviewed to client standard and packaged as case studies.

02

Sharpen the profile

CV, LinkedIn and work samples rewritten with the people who actually screen these for hiring.

03

Practise the room

Mock interviews and assignment rounds with the WebConcepts team, plus honest feedback.

04

Make introductions

Referrals into our client and partner network across Pune, and into the agency itself when there's a fit.

Roles our tracks prepare you for: Digital Marketing Executive · SEO Specialist · Performance Marketer · PPC Executive · Social Media Manager · Content Marketer · WordPress Developer · Web Designer · Freelance consultant.

Schedule

Batches built around a working week in Pune.

Small batches so every student gets screen time on live accounts. Miss a session and you repeat it free in the next batch.

BatchDaysTimingModeSeats
MorningMon – Fri08:00 – 10:00Classroom + live onlineOpen
MiddayMon – Fri12:00 – 14:00ClassroomOpen
EveningMon – Fri19:00 – 21:00Classroom + live onlineWaitlist
WeekendSat & Sun10:00 – 14:00Classroom + live onlineOpen

Seat availability shown is illustrative — update each cycle.

Who it's for

No prerequisite beyond wanting to do the work.

StudentsFinal-year and fresh graduates who want a portfolio before the first interview.
ProfessionalsSwitching into digital, or adding performance and AI skills to an existing role.
Business ownersWho want to stop guessing what their agency is doing and read the numbers themselves.
FreelancersBuilding a service you can price, deliver and defend to a client.
TeamsCorporate training delivered on your own accounts, at your office or ours.
Faculty

Practitioners, not professors.

Every trainer holds a delivery role at WebConcepts. They teach the account they ran that week.

AK
Abhishek Katiyar
Founder, WebConcepts Technologies

Short bio — years in the industry, brands worked with, what he teaches on the programme.

Faculty name
Role · Specialism

Short bio — the modules they lead and the client work they run.

Faculty name
Role · Specialism

Short bio — the modules they lead and the client work they run.

Students

What the last batch said.

Placeholder layout — replace all three with real, attributable quotes before you publish.

★★★★★
Student quote — what they came in with, what they built during the course, and where they are now.
Student name · Role, Company
★★★★★
Student quote — the moment the live client project changed how they thought about the work.
Student name · Role, Company
★★★★★
Student quote — from a working professional or business owner, on what changed for their own business.
Student name · Role, Company
Questions

Before you enquire.

Do I need a marketing or technical background?

No. The Master Program starts from first principles and assumes only that you can use a computer and a browser comfortably. Roughly half of every batch is switching in from something else entirely.

Is placement guaranteed?

We give 100% placement support, not a guarantee — anyone promising you a guaranteed job is selling you something. What we commit to is the portfolio, the profile work, the mock interviews and the introductions, and we keep working with you until you land. Attendance and assignment completion are part of the deal.

What does it cost?

Fees depend on the track and the batch format, and we'd rather quote you honestly after a short call than post a number that doesn't apply to you. EMI options are available. Book a free demo class and you'll get the full fee structure with the syllabus.

Classroom or online — which should I pick?

Classroom, if you're in Pune and can make the commute; the live-account work goes faster with the team in the room. Live online is the same syllabus, the same trainers and the same projects, with sessions recorded to your LMS. You can switch between them mid-programme.

What if I miss classes?

Every session is recorded to your LMS, and you can repeat any module free in a later batch for as long as the programme runs. Doubt-clearing sessions run weekly.

Do you train corporate teams?

Yes. We run closed cohorts for marketing and sales teams on your own accounts and data, either at your office in Pune or at the Academy. Get in touch with team size and the outcome you're after.

Visit or call

Come and sit in on a class.

The free demo class is a real session with a real batch — not a sales presentation. Book a slot and see how it's taught before you decide anything.

Academy address
Delta Square, C-Wing, Paud Rd, Bhugaon, Pune — 412115
Phone / WhatsApp
Counselling hours
Monday – Saturday, 9:00 – 20:00

Book your free demo class

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